Stay Close CRM
CRM for relationship-driven B2B
Deeper connections. Better business.
Build the relationships that drive lasting growth with two simple habits:
- Check the context before you connect. (30 seconds)
- Capture your insights right after. (90 seconds)
We handle the structure, so you can handle the relationship.
Your relationship intelligence, structured and ready when you need it.
Two-minute habits. Not hour-long admin.
Check the context before you connect. (30 seconds)
The Problem: CRMs Are Failing Sales Reps
Most CRMs are built for managers to monitor reps - not for reps to succeed.
The average CRM adoption rate across all sectors is only 26%.Source: Industry Research (2025)
| Stats | The Reality |
|---|---|
| 32% | of sales reps spend 1+ hour daily on CRM data entry |
| 70% | of clients expect you to know their full history |
| 30% | of meeting details are forgotten within 24 hours |
| 44% | of reps give up after just one follow-up |
Sources: CRM.org 2025; Salesforce; Mercuri Research; HubSpot
And every broken promise chips away at trust.
Stay Close CRM solves these - with two simple habits, before and after every interaction.
Why Trust Drives Growth
Clients don’t just buy your product - they buy from you. The consistency. The care. The follow-through.
Consistency builds credibility.
Consistency is one of the top 3 trust levers B2B buyers care about - alongside competence and dependability.
Yet 92% of reps give up after 4 follow-ups, while the 8% who keep going generate 50% more revenue.
Meanwhile, 54% of buyers switch vendors due to inconsistent experience.
Sources: Forrester (2024); Martal (2025); McKinsey (2024)
Why this approach works
Most sales tools scale transactions.
But relationships grow through timing, memory, and relevance - the human parts that build trust.
Here’s why showing up with context works:
Trust leads to repeat business.
A 5% increase in retention can boost profits by 25-95%, and trusted vendors see 2× more referrals.
In manufacturing and industrial sectors, trust drives longer contracts and stronger relationships - it's not optional, it's essential.Sources: Bain & Company / Forrester (2024); Grant Marketing (2025)Personalization isn't a luxury.
72% of buyers now expect personalization - it's no longer a differentiator, it's the minimum.
Companies that personalize well grow 40% faster, while 76% of buyers say lack of it turns them off.
When done right, it boosts the chance of high-quality deals by 12%.Sources: Soocial / McKinsey (2023); Jobera (2024); Gartner (2024)
This is the foundation of Stay Close CRM:
helping you show up with consistency, context, and care - again and again.
How Stay Close CRM Helps You Build Trust That Compounds
Clients don't renew because your CRM captured a meeting note. They renew because you showed up, remembered what mattered, and kept your word.
Stay Close CRM is relationship intelligence for sales teams - context surfaced before every conversation, insights captured after, and commitments tracked in between.
What You Get:
Data Entry Burden → Gone
Voice capture turns your reflections into structured data. 90 seconds, not tens of minutes.
Preparation Gap → Solved
Timeline + context before every meeting. Know their history before you say hello.
Memory Failure → Fixed
Every insight captured, searchable, surfaced when you need it. No more "what did we discuss last time?"
Promise Tracking → Automatic
Every "I'll send that over" becomes a tracked commitment, not a forgotten moment.
Relationship Neglect → Prevented
Smart nudges from transaction + communication data. Know who's going cold before they're gone.
💡 88% of B2B buyers only purchase when they view salespeople as trusted advisorsLinkedIn/Qualified (2021)
Trust compounds. Stay Close CRM helps you build it, one interaction at a time.
Who It's For
Designed for B2B companies built on relationships, where every client is a partnership worth investing in.
82% of B2B buyers say actively engaging post-sale to deliver value builds the most trust.Source: Demand Science via UpLead (2025) - 150 B2B Sales Statistics
Stay Close CRM is relationship intelligence for sales teams where trust isn't a buzzword - it's a growth strategy.
Explore industries and use cases we support
If your sales depend on long-term trust - not chasing hundreds of leads - Stay Close is built for you.
- Your deals are won on trust, not just price (often €10K+)
- Your team is small enough that everyone knows the clients (2-15 people)
- Your sales cycles give relationships time to develop (weeks or months, not days)
- Long-term value matters more than volume
If your clients return because they believe in your people, your process, and your consistency - this is for you.
Industries we resonate with:
Industrial Supply & Custom Manufacturing
When your clients count on you to deliver what they can’t afford to get wrong - consistency is everything.
Engineering, Architecture & Technical Services
Long sales cycles. High trust thresholds. Multiple decision makers. We help you stay aligned across every conversation.
Management Consulting & Advisory Firms
Relationships drive referrals. Insights drive upsells. Stay Close helps keep both in motion.
Wealth Management & Trust Services
Build multi-year client relationships with confidence and continuity, not just compliance.
Why We Built Stay Close CRM
Technology should make us more human - not less.
Technology mastered transactions - pipelines got smarter, forecasts sharper.
But something broke.
The tools meant to bring us closer started keeping us apart.
Stay Close CRM is our answer - technology that makes us more human, not less.
See why trust is worth investing in
And the cost is real:
Acquiring a new customer is 5–25× more expensive than keeping one you already haveHarvard Business Review (2014): "The Value of Keeping the Right Customers"
Companies built on trust are 21% more profitable than those that aren’tEdelman Trust Barometer (2024): "Trust and Business Performance"
Only 17% of professionals feel meaningfully connected at workAccenture Research (2022): "Human Connection and Trust Unlock Productivity"
For B2B teams who choose clients with care.
For companies where relationships compound like interest.
For businesses measuring success in client lifetimes, not sales cycles.
We built Stay Close CRM because we believe technology should deepen relationships - not replace them.
Now we’re inviting a few more teams to help shape what comes next.
Helping One Team - and Inviting the Next
The adoption was quick. Our reps embrace Stay Close CRM because they see it has made them better at their jobs, freeing up time for quality connections.Viesturs Zaļaiskalns, CEO of Oily SA & Co-founder of Stay Close
We're building Stay Close CRM in the field - with real sales teams, real feedback, and real usage.
See how Stay Close CRM is already helping
Oily: our laboratory and first success is an industrial supplier who is using Stay Close CRM to stay aligned with key clients, follow up on promises - all without losing the human touch.
In manufacturing and supply industries, trust directly leads to repeat business and longer contractsGrant Marketing (2025)
Why this matters?
Our co-founder lives in both worlds - building the product and depending on it for his core business. That's our commitment to making something that actually works.
Now, we're inviting 10 more relationship-driven teams to help shape what comes next.
Why early teams are choosing Stay Close CRM
- Voice capture that turns into structured data - 90 seconds, not tens of minutes
- Timeline view that keeps everything in context - from voice notes to quotes
- Simple, smart follow-up suggestions based on real sales rhythms
- Designed to help you show up with care, not canned messages
Want to see how Stay Close CRM would fit your team's workflow?