A regular goes quiet.
A customer who ordered every month goes quiet, and nobody notices until it's too late. In B2B distribution, customers buy on product and price — but they stay on trust, and the rep is who carries it.
Currently in pilot
Know which customers need your attention
The proactive AI assistant for B2B field sales. In WhatsApp for your reps. On your dashboard for you.
In daily use with a B2B distribution team since early 2026
The data is honest because your reps actually want to use it.
The reality
You know something's slipping.
You just can't see where.
In B2B distribution, the relationship is everything — and it lives with the rep, mostly in their head. So the day-to-day reality becomes a blind spot, and you only hear about things once they've already gone wrong.
A new account disappears.
Your rep landed the account, then moved on. The customer orders once and disappears, and nobody knows why. Nobody was watching what happened after the first order.
A rep walks out the door.
A single rep holds fifty-plus of those relationships, mostly in their head. A rep leaves, and every relationship they built walks out with them.
Your reps aren't failing. Your visibility is.
Why this hasn't been solved
The picture lives where it
always has — in people's heads.
Every CRM produces dashboards. None produce the whole picture, because the data is only ever as complete as what reps log into a system built for someone else. So the real picture stays in notebooks, in WhatsApp threads, in your people's heads. That isn't your reps failing — a notebook asks nothing of them and answers to no one. The problem was never where the knowledge lives. It's that it's invisible to you, and it leaves when the rep does.
Real visibility requires complete data.
Complete data requires capture in the field.
Capture requires a tool that serves the rep — not the company.
Every CRM got that last line backwards. We built Stay Close the other way around.
The rep side is an AI assistant in WhatsApp — useful to reps from day one, so they actually use it without being asked. Because they use it, the data flowing into your dashboard is real. Not what reps remembered to log. What actually happened.
How it works
Two habits.
Under two minutes a day.
It lives in WhatsApp — the channel your reps already use.
Prepare
The morning brief.
Before the day starts, the assistant sends each rep a WhatsApp brief: who needs attention today, and why. It reads commercial signals — order patterns, open quotes, payments — alongside what reps captured in the field. Your rep walks in prepared, not catching up.
Reflect
The capture.
Visit done, walking back to the car — a quick voice note. The assistant structures it and files it: follow-ups, business signals, personal notes, all in the right place. No forms. No fields. Just talk.
Ask
Anytime.
Mid-drive: "What's Acme's usual order value?" "When did Van den Berg last order?" A colleague who remembers everything, one message away.
We guide where the rep's attention should go — and capture what they know about their customers. Prepare before. Reflect after. Every day.
What you get
Visibility, finally real.
For you
ManagementNeglected accounts surface themselves.
Customers going quiet, new accounts not engaging, deals stalling — flagged, sorted by revenue at risk. Not a report you build. Triage already done.
Quiet problems become visible early.
A customer at 47 days when they used to be at 28. Half their usual volume. None of it waits for a quarterly review.
Relationship knowledge stays in the company.
When a rep leaves, the next one picks up where they left off — the business relationship continues without a gap.
Visibility without surveillance.
See what's happening across the team without your reps feeling watched.
For your reps
FieldContext before every call.
Outstanding payments, open quotes, the full history, in thirty seconds.
Follow-ups that write themselves.
"I'll send the quote Friday" becomes a tracked commitment, not a forgotten promise.
Voice-first capture.
Talk naturally after a meeting. No laptop, no forms.
A sales diary that's always theirs.
Every conversation captured and searchable.
One team is already using it
Proven with one team.
Looking for the next few.
The assistant has been in daily use with a B2B distribution team since early 2026. All six field reps have folded it into their day. The committed ones capture thirty-plus customer interactions a week and have sustained it for months. When we ask why they keep using it, the answer is simple: it's useful before they have to do anything.
We've proven it works with one team. Now we want to find out if it works with yours.
Book a call
Is this a fit?
We work with B2B sales teams — distributors and wholesalers, five to twenty field reps — where trust drives repeat business and relationship knowledge lives in people's heads. Either you've given up on CRM, or never found one that works.
If that sounds familiar, let's talk.
Primary · Book a call
A 20-minute honest conversation.
About whether this fits. Personal onboarding with the founding team. Pilot pricing: €65/user/month, locked for your first year.
Book a 20-min call→Secondary · Waitlist
Not ready for a conversation yet?
Leave your email and we'll reach out when a pilot slot opens. During the pilot period we work closely with every new customer — your accounts surfaced in our daily review, the assistant tuned to your business, and we're one message away. Which is why we take on new teams slowly.