Your most valuable business asset isn't in any system.
Your best rep knows that John at Acme has an overdue payment to chase, that a competitor just undercut your pricing, that his daughter is studying engineering in Munich. That knowledge — the commercial pressure and the personal connection — closes deals, saves accounts, and builds trust that competitors can't touch.
Half of it lives in your ERP. The other half lives in one person's head. Right now, nothing connects them.
Two habits — under two minutes — change that. Your sales reps show up like they remember everything. And they always do.
A sales diary for reps. Relationship intelligence for companies.
The Reality
It should be. But most CRMs are built for managers who want pipeline reports — not for the reps who actually build the relationships. The result: reps see them as admin burden, not support. The tool meant to protect relationships became the thing nobody uses.
We think the fix isn't a better CRM. It's a different habit.
What if capturing a relationship took 90 seconds, not 20 minutes? What if it happened by voice, walking to your car, right after the conversation — when everything is still fresh?
How It Works
Here's what a normal day looks like for your team:
Habit 1: Check context before you connect (30 seconds)
You're driving to meet John at Acme. You pull up his profile, tap "Listen," and start driving. By the time you park, you know: there's a €12K payment still outstanding, your revised quote is overdue, Bauer came in 8% lower on key components, and his daughter just passed her first semester in Munich. You know what to address, what to defend, and what to ask about.
You haven't opened a laptop. You're just ready.
Habit 2: Capture after every conversation (90 seconds)
You just left the meeting with John. Walking to your car, you open Stay Close and talk:
"Just met with John at Acme. He's ready to order, needs final pricing by Friday. Also wants a logistics proposal for the Durban branch, they're moving faster than expected, aiming for Q4. Asked if we can do 45-day terms instead of 30. His daughter passed her first semester exams, he's proud. Oh, and I promised to send him that golf course recommendation."
That's it. Stay Close turns your voice into structured data — follow-ups, business insights, personal notes — all in the right place. No forms. No fields. Just talk.
Even with 10 calls a day, that's under 20 minutes of total capture.
One Team Is Already Trying
"It combines my diary and task management into one app."Sales rep at Oily, industrial supply company, South Africa
Stay Close has been live for 6 months at Oily, an industrial supply company in South Africa with 5 sales reps and hundreds of active accounts. When one rep left, the new rep picked up every relationship where it was left off — something that had never happened before.
We've also learned what we didn't expect. Adoption isn't a switch — it's a habit change. Connectivity in the field matters more than we assumed. The 90-second window after a meeting is sacred, and if the tool fails there, trust breaks.
We've proven this works with one team. Now we need to find out if it works with yours.
What You Get
For companies
Relationship intelligence that stays.
When reps leave, their knowledge doesn't walk out the door.
A CRM that actually gets used.
Two-minute habits replace hour-long admin. Adoption stops being a problem when the tool is built for the people using it.
Commercial context meets conversation history.
ERP data — orders, outstanding payments, buying cycles — sits right next to every conversation your reps have captured. The full picture, one screen, no switching systems.
Visibility without surveillance.
See what's happening across your team's relationships — without reps feeling like they're being monitored.
Onboarding that actually works.
New reps inherit a full relationship history on day one. They're effective in weeks, not months.
For reps
A personal sales diary.
Every conversation captured, searchable, always yours. No more "what did we discuss last time?"
Follow-ups that write themselves.
Say "I'll send the quote by Friday" — it becomes a tracked commitment, not a forgotten promise.
Context before every call.
Open a profile and see it all in 30 seconds: outstanding payments, pending quotes, competitive threats, and every conversation you've ever had. Show up knowing what to address and who you're talking to.
Voice-first capture.
Talk naturally after a meeting. No forms, no dropdowns, no laptop required.
We're looking for a few teams who want to solve this with us.
Stay Close works. One team has proven that. But one team isn't enough to know if this works everywhere — in different industries, different team sizes, different sales rhythms.
We need teams whose daily reality will shape what Stay Close becomes. Not just users — partners who care about this problem as much as we do.
What that looks like
- A 20-minute honest conversation about whether this fits
- Personal onboarding with the founding team
- 3 months to give the habits a real chance
- Your reps' workflow directly shapes what we build next
- Pilot pricing: €65/user/month — locked for your first 2 years
Who this is for
- B2B companies with 2–15 reps where trust drives repeat business
- Teams that have either given up on CRM or never found one that works
- Leaders who believe their reps' relationship knowledge is too valuable to leave to memory
If this problem keeps you up at night — let's talk.